New Delhi: Experts here have urged the Election Commission of India to strengthen the social media code to counter the challenge of paid news in the country.
According to reports, the panel discussion on political campaigning on social media and issues of paid news ,aired the view that misuse of social media, print media and electronic media by the political parties have marred the campaign for the election.
They suggested that there was a need after the 2014 general polls to formulate a policy on the use of social media during the election campaign.
The Internet and Mobile Association of India has developed a voluntary code of ethics for all the participating social media platforms to ensure free, fair and ethical usage of their platforms.
The cyber space does not conform to the geographic or political boundaries, so the artificial intelligence based engines of the social media players needs to use the robust technology to flag such content.
Delhi’s Chief Electoral Officer Ranbir Singh emphasized on monitoring of the paid news and campaigning through social media, electronic media and print media.
Singh said there was a need for a system through which issues on social media can come into notice quickly and can be removed within no time.
Former Chief Election Commissioner SY Quraishi expressed his view that the poll expenditure by the political parties and candidates are the main issues to be taken into account.