Bhubaneswar: Arvind Ltd, an integrated solutions provider in textiles with strong fibre to fashion capabilities for a global and domestic customer base, today announced the opening of 2nd ‘Exclusive Brand Outlets (EBO)’ in Bhubaneshwar, which exhibits some of best fashion brands under one roof in association with Aristo Wear, run by Bijayanta Sahu, a 48 years old tailoring unit established in 1972.
This exclusive “The Arvind Store” is built up on a massive area of 1040 sq ft at The Arvind Store, Plot No: 516/1696, Phase III, Patia – Bhubaneshwar.
‘The Arvind Store’ will exclusively offer Ready-To-Wear collection which offers best of curated wide and versatile range of products. Ready-To-Wear collection not only caters to work and leisure but also exquisite range of ceremonial wear. Store will also house retail brands such as US POLO Association and Fabric of Arvind. It will also offer custom tailoring solutions to the customers.
The Arvind Store aims to create an enriching shopping experience through the convergence of Arvind’s strongest offerings under one roof.
With increasing purchasing power and brand affinity of modern Indian buyers, the Indian lifestyle fashion brand industry is on an upswing. The urban consumers in emerging cities like Bhubaneshwar are very experimental and increasingly willing to invest in new styles, products and brands.
Speaking on the occasion, Mr. Kulin Lalbhai, Executive Director, Arvind Ltd said “With the 2nd store in Bhubaneshwar and 4th in Orissa we are delighted to see great enthusiasm amongst uptrend people for the branded apparel.
Bhubaneshwar has shown robust growth in the retail market which has motivated us to go ahead and invest in and explore the market. Following the same conventional look-and-feel like the others, the Store features a modern and futuristic layout to house all of Arvind’s products.
By offering the best of Arvind’s Ready-To-Wear collection along with ready-made brands, the store is a complete lifestyle destination. Great efforts have been taken to ensure that the store not only lives up to today’s retailing standards but also creates its own unique positioning in the market”.
‘The Arvind Store’ is bringing the best of both worlds, that of fabric and ready-mades to its customers. It aims to revolutionize the whole shopping experience of customers. The brand quotient is high in all the cities among youngsters and by introducing these brands which are trend-setters; the company wants to revolutionize the way fashion is perceived.