Mumbai: Tupperware India has stepped up its game to eliminate all single-use plastic material. The company, that is famous for classic reusable food containers, has allowed consumers to lighten their environmental footprint.
Although made of plastic, the containers are sturdy and can be used over and over—eliminating the need for single-use plastics, while preventing food from going to waste in the fridge.
Tupperware India had earlier announced that it is set to eliminate single-use plastic materials from its manufacturing process from 1st October 2019 onwards. The materials will be substituted by 100% recyclable paper-based compostable packaging materials.
The initiative is in tandem with Tupperware’s recently announced global vision ‘No time to waste’. With the elimination of single-use plastic material, the brand’s cost of manufacturing will go up by seven per cent, which will be absorbed internally by the company itself.
According to Tupperware, the 100% recyclable packaging material has passed all safety tests conducted across India, Brazil and Indonesia. And it has been thoroughly researched and stringently tested with pilot projects.
The new packaging will keep the product safe in extreme climatic conditions across locations, including warehouses, point of sale outlets and even in transit. The packaging is food contact safe, humidity-proof and will protect the products from dust and scratches throughout the logistics cycle.