Samsung opens ‘world’s largest mobile experience centre’ in Bengaluru


Bengaluru: Samsung Electronics today announced the opening of the world’s largest mobile experience centre in Bengaluru, India’s tech capital. The iconic Opera House on Brigade Road has been renovated and restored to a magnificent piece of architecture.

Samsung Opera House will bring together technology, lifestyle and innovation to offer people unique experiences.

In a first of its kind in the country, Samsung Opera House will showcase differentiated product experiences, built around Samsung’s philosophy of #DiscoverTomorrowToday.

Samsung Opera House on Brigade Road, Bengaluru

These experiences revolve around transformative technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT), which Samsung is pioneering globally.

Samsung Opera House will be a must-do destination for the city’s millennials looking for exciting tech-enabled experiences and entertainment. One will be able to enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements.

One can slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride.

For those who enjoy the thrills of kayaking or rowing, a not-to-be-missed VR experience is awaiting them. Fitness enthusiasts can cycle through scenic Europe, racing alongside a friend.

Consumers can also pre-book the Centre’s home theatre zone for watching movies and shows with their families.

The largest mobile experience centre in the world has been opened in India less than two months after Samsung inaugurated the world’s largest mobile factory in Noida in July this year, reinforcing the Company’s commitment to India.

The 33,000 sq ft standalone property, which during the British era hosted plays and Operas, has been restored over two years. On the inside, a modern experiential space has been developed with extensive use of modern technology.

Samsung Opera House view at night on Brigade Road, BengaluruSamsung will showcase its full lineup of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and Family Hub Refrigerators.

Samsung will have the biggest ever display of accessories, including cases, covers and power banks, on a 24-feet wall at its largest mobile experience centre in the world. Samsung Opera House will also have a fully functional customer service center and is equipped with high-speed public wi-fi.

In India, Samsung has two manufacturing facilities, five R&D centres and one design centre. Samsung’s first R&D centre was set up in 1996 in Bengaluru. Today Samsung R&D Institute, Bengaluru (SRI-B) is the Company’s biggest R&D centre in the world, outside Korea. SRI-B has been contributing to global products as well as local innovations under Samsung’s ‘Make for India’ initiative.

Samsung has the largest retail and distribution network in the country with over 180,000 retail partners and 2,100 Samsung brand stores spread across the country.

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