Myntra’s Roadster launches new range of t-shirts


Bhubaneswar: Myntra’s Roadster, one of India’s leading casual outdoorsy lifestyle brands, has launched a new range of Augmented Reality Tees (AR Tees).

With this launch, Roadster marries fashion, design and technology, offering shoppers a set of t-shirts that bring their roadster visual to life. This new range has been developed in-house by Myntra’s own Innovation Labs and is set to take the level of Innovation in fashion to the next level.

Although talking tees appear as normal graphic tees, it has in it, a readable AR code that the Myntra app can read and bring the graphic to life. Viewers get a taste of the concept through sounds and visuals of being on the road, with each graphic design bringing to life, the brand’s philosophy of hitting the road and creating experiences through a simple shake of the phone, or by aiming the device at the AR reader on the shirt.

As a leading innovator in the process of applying technology to fashion design, Myntra is not only disrupting the way brands are built but is also changing the course for its private brands in the process. This new innovation is set to change the way people look at the every-day staple t-shirt that has come a long way, from the solids to the popular graphic tees.

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