Modi seeks support of celebs across fields to promote ‘Clean India’


New Delhi: PM Narendra Modi, on the occasion of 3-year completion of “Clean India”, has sent out invitations to many influential people across fields including sports, cinema and industry to take part in “Swachhata Hi Seva” movement.

Modi, who had on October 2, 2014, picked up a broom to launch the Swachh Bharat Abhiyan, or Clean India Campaign, to promote sanitation, has written personalised letters to iconic celebrities, prominent industrialists, sportspersons, film stars, inter-faith leaders and other noted personalities to enlist their support.

In his personal invitations, Modi said that, “A clean India is the most noble service we can do to the poor, downtrodden and the marginalised”. The “Swachh Bharat Abhiyan” can gain much with your participation, and hence I request you to personally endorse this initiative.

“An inspiration to billions across generations and borders, Mahatma Gandhi recognised that our attitude towards cleanliness also reflects our attitude towards society. Bapu believed in achieving cleanliness through community participation”, he said.

He wrote, “Let us ensure that the coming days are about living the Mantra of ‘Swachhata Hi Seva’.”

The Swachh Bharat Abhiyan aims to make India a cleaner place by emphasising on sanitation and health as also changing age-old attitudes towards hygiene.

President Ram Nath Kovind last week launched the nationwide ‘Swachhta Hi Seva’ campaign to reignite the cleanliness movement by mobilising people support in the fortnight to 2 October.

Coming together for cleanliness would be a fitting tribute to the Mahatma and work towards building a New India, he said.

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