Kidambi Srikanth sign Rs 35 Cr deal with sports brand Li-Ning


Mumbai: Former World no.1 and India’s ace badminton player, Kidambi Srikanth has signed a Rs 35 crore deal with Asia’s premium sports brand, Li-Ning.

The deal, valued at Rs 35 crores for a period of 4 years, will comprise of sponsorship and equipment supply.

Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand.

Sunlight Sports Pte Ltd. is a multi-national exclusive partner of Li-Ning in India, South East Asia, Australia/New Zealand & also manages world-renowned brands; McDavid, Shock Doctor, Kason, and DHS.

Li-Ning has been supporting the team China, Indonesia, Singapore and Australia for badminton and was the official sponsor of the Indian contingent at the 2018 Asian Games in Jakarta. Li-Ning is also currently Team India’s official apparel partner till the 2020 Olympics in Tokyo. Srikanth will also be the contender for India in this mega-event.

“Srikanth is among the top Badminton players in the world & already the most accomplished Indian Male Badminton player & a World No1 player. Li Ning stands for quality & consistency and Srikanth fits the bill perfectly. We want to play our part in helping Srikanth achieve a lot more going forward,” said Sunlight Sports Pte Ltd Director Mahender Kapoor.

Srikanth, who felt honourned for being the face of Li Ning in India and also across the globe said, “I love their products and I’m really looking forward to stepping on the court with a renewed vigor to accomplish a few more goals that I have set for myself & keep bring laurels for my country.”

The Indian shuttler Srikanth is also the only Indian male badminton player to have won 6 Super Series badminton event which no other Indian male badminton player has achieved till now.

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