Huawei to open 100 experience zones in India by next year


New Delhi: Chinese giant Huawei would open 100 experience zones through its retail partners by 2019 as its future offline strategy for the India market.

Huawei, the world’s second largest smartphone seller after Samsung, in the second quarter of this year, considers India a tier-1 market.

In line with its India push, the company brought for the first time to India a premium Mate series device when it launched on Tuesday the Mate 20 Pro smartphone in the country.

“With the launch of Mate 20 Pro, we are making an entry into the offline retail channel and would set up 100 exclusive experience zones through our retail partners by 2019,” Wally Yang, Senior Product Marketing Director, Huawei Consumer Business Group, told IANS.

By introducing more Huawei-branded smartphones, the company is now eyeing a larger pie in the premium segment which is currently dominated by the likes of OnePlus, Apple and Samsung.

“We thought when we launch the Mate 20 Pro in India there should be Indianness to it with some localisation. Our aim was to make the Mate 20 Pro as Indian as possible. As part of that, we thought about language localisation and things like the ‘panchang’ calendar integration,” Yang added.

The company’s EMUI 9.0 OS includes India-centric features such as language support and a better integration of the Paytm app.

The Mate 20 Pro smartphone also comes with key contributions from the Huawei India R&D team, thus, allowing for several localised capabilities.

Huawei’s R&D facility in Bengaluru is a key platform, component and solutions development and delivery centre for global markets.

The Chinese giant launched its flagship Mate 20 Pro in the country for Rs 69,990.

The device will be available online on Amazon starting December 3 for Prime members while regular customers would be able to purchase it starting December 4, Huawei Consumer Business Group said.

Huawei Mate 20 Pro supports in-display fingerprint sensor, which is fast becoming a rage in the industry.

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