New Delhi: The Swachh Bharat Mission Grameen today launched the ‘Darwaza Band -Part 2’ campaign which focuses on sustaining the open defecation free status of villages across the country.
The campaign, produced by the Ministry of Drinking Water and Sanitation, was launched in Mumbai in the presence of iconic actor Amitabh Bachchan, Maharashtra’s Minister for Water Supply and Sanitation Babanrao Lonikar and other dignitaries.
The event was also attended by representatives of the Mission’s development partners and Zila Parishad members from Maharashtra. The ‘Darwaza Band- Part 2’ campaign has been supported by the World Bank and is being rolled out countrywide immediately after the launch.
Speaking on the occasion, Bachchan gave a brief background to the development of the campaign and mentioned that the campaign talks about how a toilet must be used by all, always and under all circumstances (har koi, har roz, hamesha).
He also congratulated the Swachh Bharat Mission for the transformational role it has played in ridding the country of filth and open defecation. He dedicated a re-adaptation of a poem of his father Late Harivansh Rai Bachchan to the Swachh Bharat Mission – “Swachh Tann, Swachh Mann, Swachh Bharat, Mera Parichay”.
On the occasion, three “Darwaza Band Part 2” films were launched by Bachchan. These will be aired across various television channels over the next few weeks in various regional languages. There will also be radio jingles, outdoor publicity and digital campaigns aired under the campaign.